As happens from time to time, we are currently in a major change in the way we watch television.  The internet has created a number of new ways to watch and store television programmes.  So now you can watch TV on your giant plasma in the lounge, your 19 inch tv as on the following link http://search-engines-web.com/search?q=19+inch+lcd+tv, or on your laptop at work.  So this leaves the interesting question, what is going to happen to satellite or cable broadcasters? 

Cable and satellite broadcasters are effectively the middlemen between the content creators, and the consumer.  Through this they are able to own the consumer relationship.  However, the new disruptive technologies that are entering the market mean that, content producers now have the opportunity to go directly to the consumer, and cut out the middleman.

This change means that the shape of the market could well change over the next few years.  As channels are bundled, that means that consumers effectively pay less than they probably would for the premium channels, but pay more for channels that they don’t really use.  This could well mean in the future that it will be harder for the channels with lower viewership to retain the income they currently receive as they are no longer ‘bundled’ with the more popular channels.

So what is the most likely way forward for satellite and cable companies?  It is likely that their survival will depend on them continuing to own the relationship with the consumer.  Many cable companies now offer their subscribers the opportunities to stream their shows over the internet at no extra cost.  The other benefit of this is they can open their programming up to an array of mobile devices such as tablets.  The internet connection also allows them to increase interactivity, so users can comment, or interact with others about programs and again this locks them into a relationship with the satellite and cable providers.

You can see a range of consumer products such as TV’s, iPads and mobiles for watching / streaming TV at the following shopping site http://search-engines-web.com.

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