DirecTV Internet is a service that allows customers of the broadcast satellite company to enjoy broadband on line access. While this may seem like a new offer from Direct TV, it is not; they had previously offered a similar product to customers at a much higher price point. Recently, there has been an aggressive effort to encourage people to sign up for the “new” service. One of the ways in which the company is expanding their market penetration is through a lower monthly rate. A second strategy is to partner with DSL and residential telephone providers to introduce the service to their customers.

In this article, we’ll explore the reasons behind DirecTV’s move into this area. Here we will show you the benefits for DSL users and how bundling a satellite TV and high speed Internet can save you money on your bill.

The Reason Behind The Offer

Many cable TV providers aggressively began offering their customers a bundled package of cable television, on line access, and residential phone service. These companies enjoyed the advantage of having the cable already installed. The pre-requisites were in place for the ability to provide Internet access and phone service to their residential customers. Direct TV needed a way to close the gap.

By offering DirecTV Internet to their own customer base as well as through a network of DSL and home phone providers, the company could give consumers another choice. Because broadcast satellite television is considered by millions of people to be a higher-quality product than cable, it has proved to be a welcome alternative.

The True Advantages of the DSL Internet Users

The DSL consumer market has much to gain from Direct TV’s new offering because it allows Digital Subscriber Line providers to offer broadcast satellite television to their subscribers. The signal is nearly 100 percent digital with a 99.9% signal reliability. By contrast, cable television carriers still deliver a large portion of their programming in analog format. What’s more, DirecTV has designed their satellite television service to make it easy to add new features. This has allowed the company to expand their Electronic Program Guides, parental locking features, and programming flexibility (i.e. pay-per-view, sports packages, etc.).

Benefits Of Bundling High-Speed Online Access

Oddly, one of the most significant results to come from DirecTV’s Internet service is the partnerships the company formed with DSL providers. This has given these providers an opportunity to offer bundled packages, including satellite television, to their customers. Previously, many of these subscribers maintained relationships with three different vendors for television, broadband, and telephone service. With the option of bundling the 3 services, you can not only save money but have a single bill from a single source. On top of that, if you were to purchase Internet, residential phone service and satellite TV individually your rates would be much higher than the bundled package rates.

While many people will add DirecTV Internet to their current Direct TV bill, far more will choose to bundle satellite television with their current DSL provider.

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